Das war das eurobrand forum 2013 - EQUALITY CREATES VALUE

Unter dem Motto „EQUALITY CREATES VALUE “ fand am Mittwoch, 9.10.2013 das 8. eurobrand forum in Kooperation mit der US Embassy Vienna im Novomatic Forum statt. Im Rahmen der Podiumsdiskussion „The female brand – business imperative or (still) exception?“ wurde aus nationaler & internationaler Perspektive die Bedeutung von „gender diversity“ in Unternehmen aus sozio-ökonomischer, betrieblicher und markenspezifischer Sicht diskutiert. US-Bestseller Autorin Catherine Kaputa hielt die Keynote zum Thema „ The female brand – equality pays!“. U.a. mit: Gerhard Hrebicek, Vorstand European Brand Institute , Hannes Reichmann, Unternehmenssprecher Novomatic AG, Kristin Hanusch-Linser, Head of Corporate Communications ÖBB Holding, uvm.

v.l.n.r.: Dr. Hannes Reichmann, Head of Corporate Communications, Novomatic Group of Companies, Dr. Kristin Hanusch-Linser Head of Corporate Communication & Marketing, ÖBB-Holding AG, Catherine Kaputa Bestseller author “The Female Brand”, Managing Director Selfbranding,DI Dr. Gerhard Hrebicek,MBA Vorstand European Brand Institute (c) Ludwig Schedl


"brands inspired by Women Leadership"

Using the female mindset to succeed in brand communication

v.l.n.r : Anett Hanck, Managing Director, Verlagsgruppe NEWS

Catherine Kaputa, bestseller author “The Female Brand”, Managing Director Selfbranding

Dr. Kristin Hanusch-Linser, Head of Corporate Communications, ÖBB Holding AG

Mag. Marion Maurer, Director HR, McDonald's Österreich

Dr. Andrea Kdolsky, Director Health Care Services PwC Österreich


Panel Discussion "The female brand" - business imperative or (still) exception?

v.l.n.r. Beatrice Acheleke, CEO Diversity Leadership, President Black European Women’s Council

Dr. Christian Rainer, Publisher and Chief Editor profil

Mag. Dr. Eveline Steinberger-Kern, Sector Cluster Lead Energy, Siemens AG Österreich

KR Dr. Gerhard Hrebicek, Managing Director European Brand Institute

Adela Beganovic, Young Professional Networker

Prof. Dr. Sita Mazumder, Professor, Institute for Financial Management IFZ Zug

Dr. Alexandra Föderl – Schmid, Chief Editor Der Standard


KEYNOTE: EQUALITY PAYS!

Catherine Kaputa, Bestseller Author "The Female Brand", Managing Director Selfbranding


"The power of gender equality" - promoting gender equality prospers your brand

Best practice examples-how corporations successfully implement equality programs to boost their brand

v.l.n.r.: Prof. Dr. SitaMazumder, Professor, Institute for Financial Management IFZ Zug

Stephanos Berger, Managing Director cidcom – Advertising Agency for Novomatic AG

Mag. Davor Sertic, Managing Director Unit Cargo / Diversity Specialist

Mag. Manuela Vollmann, Managing Director abz*austria

Dr. Helena Marko, LLM. Partnerin LGP Lansky, Ganzger & Partner

Barbara Mayerl, Head of infotech department, FORMAT


Pressestimmern 2013


Viele Frauen und ein Schnitten - Mann

FORMAT ARTIKEL ZUM EUROBRAND FORUM




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